Tuatara was born 16 years ago, founded by Carl Vasta, an engineer with the tastebuds of a wine critic. Carl returned to New Zealand and proceeded to build his first brewery, before too long, he’d managed to brew a superb range of beers and Tuatara hasn’t stopped growing since.
Q: What is the brand story?
A: Tuatara Brewing is the 2016 Champion Brewery of New Zealand. Located just outside of Wellington – otherwise known as the Craft Beer Capital of the Southern Hemisphere – Tuatara has been a leading light in the NZ craft beer scene since it was founded in 2000. Tuatara is known for its intensely-hopped but well-balanced and accessible ales using copious amounts of world famous NZ hops. In the last few years, Tuatara has grown exponentially and exploded onto the international stage winning numerous awards and fans all over the world. Tuatara Brewing has a micro-brewery/pub in Wellington called The Third Eye in honour of the tuatara and its Third Eye.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: Tuatara is the best craft beer in NZ (2016 Champion Brewery) and New Zealand is a leader of the global craft beer revolution. The beer’s focus on using NZ hops, which give the beer a unique taste and aroma profiles on the global stage. NZ craft beer is globally recognised as being a leader in the global craft beer revolution for two main reasons: edge of the world brewing creativity and the unique tropical fruit aroma and flavour of NZ hops.
NZ’s geographical isolation and the purity of its environment have played a crucial role in developing and growing hop varieties with distinctive aromatics and flavour profiles. These New World hop varieties, developed in NZ’s unique environmental conditions, have made them wildly popular with overseas brewers and beer drinkers alike.
NZ hops are sought after by brewers all over the world and they are used in a number of global award-winning beers. However, more and more of those global award-winning beers are being brewed in New Zealand by a thriving brewing scene.
Q: What is innovative or unique about the product?
A: Most important is the use of NZ hops to give distinctive flavour and aroma profiles for Tuatara beer. Tuatara has strong branding, including ‘scaled’ bottles, and an edge-of-the-world brewing creativity, which has been recognised on a global stage. There are many craft breweries in NZ and Australia and globally currently, but not that many who have won New Zealand Champion Brewery and who are globally recognised as brewing some of the best craft beer in the world.
Q: Who is the consumer and what benefit does the product bring them?
A: Craft beer lovers, beer lovers generally who are looking for more flavour and a better beer experience, people who don’t like mainstream and generally anyone looking for a premium beer/alcohol product experience. Retailers benefit because they make more gross profit selling craft beer vs mainstream beer.
Q: What consumer trend does the product support?
A: Global trends towards more premium, more boutique, more flavourful, more adventurous products. Craft beer drinkers expect an adventure in every bottle and Tuatara delivers that adventure.
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