The Durello story began more than 58 years ago around the family table in the Brazilian countryside and became reality in a small commercial kitchen in Auckland’s city centre in January 2014.
Q: What is the brand story?
A: Marcelo Menoita, Neide Durello’s son, started Durello Traditional Brazilian Foods Ltd in 2014 in a small commercial kitchen in the centre of Auckland. It had always been Marcelo’s dream to set up a food business, specialising in Brazilian food, using his mother’s recipes.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: The Durello savoury range contains the Brazilian Cheese Bread Original, Brazilian Cheese Bread Garlic, Brazilian Chicken Delight and Brazilian Fish Delight.
Q: What is innovative or unique about the product?
A: Durello is the only Brazilian brand that is available in the supermarkets, for wholesale and export. The savouries are unique and made with high standard ingredients. The company discovered that there was a large demand for tasty GF products which was a great opportunity for innovation and they increased the range for the Brazilian Cheese Breads. Innovation is key and all Durello products are a fresh concept to New Zealand, being the only original Brazilian savouries that are currently sold into supermarkets nationwide. In fact, they bring a new Latin flavour to a line of appetizers that has become a benchmark in the retail industry.
Q: Who is the consumer and what benefit does the product bring them?
A: Consumers are those who love to try new products, who have a desire for high-quality, exotic, great-tasting new products. They can choose different savouries every time and all products are very easy to prepare.
Q: What consumer trend does the product support?
A: As people have become more aware of the importance of good food, it is highly important to maintain the quality of each unit produced. We offer GF options and the Chicken Delights are made with Free Range Chicken. Customers value the quality of the Durello customer service as much as price and quality of the products.
For more information visit www.durello.co.nz or contact Barbara Scholten at +64 021 0264 3850
