Kiwigarden’s range of freeze-dried snacks came into the market at the right time, when consumers were looking for nutritious healthy snacks for their children. Developed to retain all the goodness from premium quality ingredients, the Kiwigarden range is gluten free, with no additives or preservatives.
Q: What is the brand story?
A: Kiwigarden came about from the struggle the owners had to find quality freeze-dried snacks for their children. Wanting an on the go snack that was natural, nutritious and healthy, they decided to fill the gap in the market with the Kiwigarden range. The snack range uses farm fresh ingredients without all the nasties like additives, preservatives and loads of sugar.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: The current range of gluten free snacks includes crunchy apple slices, sweet corn kernels and yoghurt drops with delicious flavours such as strawberry, mixed berry, banana & honey, raspberry coconut, gold kiwi, passionfruit and natural Greek style yoghurt.
Q: What is innovative or unique about the product?
There’s nothing quite like Kiwigarden on the supermarket shelves. The snacks are freeze dried which removes only water while locking in virtually all the nutrients, volatiles and enzymes contained in the raw product. The snacks are suitable for children from 10months+ and are an excellent snack for young children to help introduce new flavours and textures.
Q: Who is the consumer and what benefit does the product bring them?
A: Consumers with young children looking for a healthy nutritious snack. The yoghurt drops were created with younger children in mind, they are perfect for small children to hold and easily dissolve. The Kiwigarden range caters for consumers wanting a healthy nutritious on the go snack for their children.
Q: What consumer trend does the product support?
A: Healthy convenience remains a strong consumer trend, freeze-dried food retains 98% of its raw nutrition but weighs only 20% of its original weight, making it a favourite for lunchboxes and on-the-go snacks.
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