From its therapeutic healing properties to its ability to properly hydrate the drinker, the Tea Plant can improve health in many ways. ATTIC stands for All The Tea In China, and brings unique teas to the Australasian market.
Q: What is the brand story?
A: China is without doubt the home of tea, it is the oldest grower and produces the best quality. ATTIC was created to fulfil this gap in the market to satisfy consumer demand. ATTIC comes from Kaihua County, which is the mountainous area in western Zhejiang. The brand encapsulates its oriental heritage and translates it into a modern environment.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: The range currently consists of Organic Black tea 30s, Organic Green Tea 30s, Organic Jasmine Tea 30s and Organic Eucommia Tea 30s. In general tea supplied to the NZ market is from the sub-continent – this is a hangover from British rule and traditional trade routes. The New Zealand tea industry is roughly 90 percent owned by multinationals who concentrate on sub-continental teas. Furthermore almost all of these teas are blends of ‘fines’ rather than quality leaf tea. Because of this situation Chinese high quality organic tea is sure to stand out.
Q: What is innovative or unique about the product?
A: Organic Chinese pure leaf tea in tea bags. Usually specialty Chinese teas would only come in loose formats. The brand is packing into tea bags as Australasian consumers prefer tea bags. ATTIC is the first brand to bring Eucommia to the Australasian market.
Q: Who is the consumer and what benefit does the product bring them?
A: All current and new tea drinkers. Besides the health benefits of the teas, Attic is able to bring the consumer a superior tea at a good price in a format they are used to.
Q: What consumer trend does the product support?
A: There is an increasing demand for organic products such as ATTIC and a consumer trend to trying new products, especially teas. There is also an increasing demand for provenance, including single origin products.
For more information please contact Doug Speedy at doug@parkers.kiwi or call +64 021 145 9609
