ROAR Food was founded in 2013 by Gabriel Power, a food aficionado with a degree in science and over 16 years’ experience working in organics in both New Zealand and Australia.
Q: What is the brand story?
A: ROAR’s range of organic, raw, artisan food is now sold in more than 75 organic stores, health food shops and gourmet supermarkets throughout New Zealand, with 60 products and counting ranging from Activated Almonds to Coconut Cream. The fact that its products are gluten free, vegan, certified organic and free of any unnatural additives or preservatives makes them great for people with niche dietary requirements. But the focus is on more than just raw or ‘free-from’ food. ROAR sources and sells only premium ingredients which are packed full of flavour and the best tasting version of that product it can find. ROAR’s commitment to using organic, healthy, raw, vegan, gluten free and nutrient dense ingredients all adds up to some seriously good nosh.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: ROAR’s range of products is BioGro Certified Organic and includes activated nuts and seeds, ancient superfoods, cacao powder and nibs and coconut products such as coconut milk, cream, oil and butter. The nuts and seeds are soaked and sprouted (activated) to enhance nutrition and flavour before being dehydrated until they are as light and crunchy as a roasted nut. The activated nuts are dehydrated at low temperatures to maintain all of their nutrients and enzyme activity. This also helps keep the healthy poly-unsaturated oils within the nut intact and healthy – unlike a roasted nut.
Q: What is innovative or unique about the product?
A: ROAR Food supplies the largest range of activated nuts and seeds in New Zealand.
Q: Who is the consumer and what benefit does the product bring them?
A: ROAR’s consumer base is mainly comprised of conscious consumers, people with niche dietary requirements and women aged 20-50 who are interested in healthy, organic wholefoods for the benefit of optimal health.
Q: What consumer trend does the product support?
A: ROAR products meet demand for the ever-growing organic, vegan, conscious consumer, health and lifestyle and gluten free eating movements.
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