Heavensent Gourmet Limited was established in 1992 to produce New Zealand’s finest hand-crafted condiments. Heavensent dressings are handmade in small batches using the finest of local and imported ingredients including New Zealand honey and Mediterranean extra virgin olive oil.
Q: What is the brand story?
A: Heavensent Gourmet was founded in 1992 and specialises in premium, handmade dressings and sauces. It is respected by customers as a quality brand with products that stand out from the mainstream.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: Heavensent carries almost 100 products covering a range of meal opportunities. They stand out for their beautiful presentation, flavour and ingredients. Heavensent is a “fine wine” among dressings. It also carries another brand “More-or-Less” which is a low calorie, low carb range of dressings and sauces.
Q: What is innovative or unique about the product?
A: The quality product and presentation and the low-carb option.
Q: Who is the consumer and what benefit does the product bring them?
A: The consumer is typically a “foodie” and she is normally seeking something different, exotic and glamorous to add to the table. She is also seeking quality ingredients and avoids artificial and overly sweetened.
Q: What consumer trend does the product support?
A: Natural, handmade quality and in some cases, healthier.
For more information please contact Rob Bree, rob@robbree.com or call +64 09 570 7283
