Kiwi Saffron is a family business owned by Steve and Jo Daley, who both have backgrounds in horticulture and were looking for a new challenge. Their game plan was to grow saffron for their own use but once smitten by the magical plant, they expanded their plantings to a commercial size so they could offer the very best saffron both in New Zealand and further afield.
Q: What is the brand story?
A: Steve and Jo Daley love living in Fiordland and their saffron thrives in the extreme climate under New Zealand’s intense sun to deliver the highest crocin (colour) and potency measurements in the world. Kiwi Saffron is the southernmost saffron growers in the world. They enjoy the community spirit of saffron harvest each April with family and friends, handpicking and drying the saffron crop. Kiwi Saffron produces 100 percent saffron with passion and pride for the enjoyment and benefit of all.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: Kiwi Saffron offers saffron threads and powder in quantities of 0.5g, 1g, 2g and 5g tins as well as selling bulk saffron and a retail carton of 20x 0.1g blister packs in an attractive display outer. The tins have attractive eyecatching labels and are food grade and recyclable.
Q: What is innovative or unique about the product?
A: Saffron has been used to enhance food around the world since ancient times. With Kiwi Saffron a little goes a long way. The saffron is scientifically proven to ISO standards to be world class quality. A good chef will appreciate its purity on seeing the very first thread, knowing its potential to enhance and enrich a dish. Kiwi Saffron is pure and potent, verified as a world class product. Kiwi Saffron is pharmaceutical grade, ideal for use in both health and culinary purposes.
Q: Who is your consumer and what benefit does the product bring them?
A: Kiwi Saffron supplies chefs, retailers, restaurants, distributors, and naturopaths. Consumers can be assured of consistency of quality and performance. Saffron has been used in natural medicine for centuries.
Consumers can trust in a New Zealand grown product, safe in the knowledge that saffron is grown using natural inputs. Kiwi Saffron’s commitment is to quality and consistency in flavour, aroma and taste, as well as a long shelf life and traceability.
Q: What consumer trend does the product support?
A: Choosing New Zealand grown products, healthy eating, health foods and natural medicine, creating meals at home rather than dining out, and exploring global cuisine available more widely in New Zealand.
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