The mission of the Hawkes Bay Brewing Company is to capture the purity and essence of Hawkes Bay and lovingly distil it into every glass of their natural craft beer and cider.
Q: What is your brand story?
A: Hawkes Bay Independent Brewery opened a small brewery in Onekawa in 1995 and in 2007 the brewery moved to Meanee, Napier, to co-habit with an existing cider making operation. They also added a purpose-built tasting room alongside, in amongst the orchard trees, with a sunny café and 18 brewery/cidery products on tap. Hawkes Bay Brewing Company, as it is now known, is still independently owned and dedicated to producing natural, high quality craft beers, ciders, ginger beers and sangria in a semi-rural apple and pear orchard.”
Q: What is the current product range and variants and what makes these products stand out in the market?
A: Although HBBC produces a range of 13 bottled products and 10 tap products, the spotlight is on the four products which were awarded third place in the Artisan section of the 2017 New Zealand Food Awards: Red Sangria (6 percent ABV), Ginger Fusion (4 percent ABV, ginger beer with a mandarin infusion), Old Fashioned Ginger Beer (non-alc) and Spiced Ginger Beer (non-alc, with a little heat generated by ginger, lemon, cinnamon and hint of chilli.)
Q: What is innovative or unique about the product?
A: The flavours are strong and punchy. HBBC has settled on what it would call retro-products – a launch of long-standing flavour styles but with a premium uplift and in a unique bottle.
Q: Who is the consumer and what benefit does the product bring them?
A: Those who prefer HBBC ginger beers and sangria are looking for something different, that has real flavour, looks good in the bottle and is a step up from the average fare. In this non-beer, non-cider range, we have two non-alcoholic ginger beers which both have a deep resounding finish, an alcoholic ginger beer which is popular wherever it is sold and the newer Red Sangria (made using only the best Hawkes Bay wine), which looks and tastes great served with a handful of ice, some sliced summer fruits and lemon.
Q: What consumer trend does the product support?
A: Those looking for something other than beer, cider and wine, this range is a perfect alternative. Classy and delicious.
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