Having baked for her family now for 40 years, Juanita Clearwater finds essential that ingredients are kept simple and that taste is paramount.
Q: What is the brand story?
A: As a mother and grand-mother Juanita Clearwater had been baking for her family for four decades, however as a busy businesswoman she found she had less and less time to spend in the kitchen. So, she started looking at ways to speed up her baking process, which meant sometimes she would forgo icing the cakes, slices, cupcakes or muffins. She then began looking for a quick alternative product at the supermarkets. She was looking for a quick and easy natural chocolate icing that could be spread on her baking, but then would set firm and dry and didn’t mess up the lunch boxes, cake tins or her floor. After sourcing the very best natural products from New Zealand, experimenting with the volumes, consistency and taste she developed the perfect setting icing - every time.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: The range currently includes baking mixes, and with absolutely no additives. They include mousse mixes (chocolate and white chocolate), cake mixes (chocolate cake and white chocolate cake), icing mixes (Raspberry, Banana, Chocolate Vanilla, Chocolate Strawberry, Mix Chocolate Peppermint, and Chocolate Orange).
Q: What is innovative or unique about the product?
A: Delicious tasting honest baking mix products with absolutely no additives, made in New Zealand with recipes from a real Granny. They are quick and easy, convenient to make with a long shelf life. All products are humidity tested to 40°. All icing and mousse variants are gluten-free, the cake mix has the flour in a separate bag to enable gluten-free use and the chocolate cake, mousse and icings can also be dairy free. Icing is made up back in the pottle for easy use and storage and can be also easily made into truffles with the addition of half a packet of crushed biscuits.
Q: Who is the consumer and what benefit does the product bring them?
A: They are bringing back baking to young and old bakers. The mixes are quick and easy for all ages with a dairy intolerant use option and potential gluten free use.
Q: What consumer trend does the product support?
A: Consumers are adopting a back-to-basics mind-set, focusing on simple ingredients and fewer processed foods. Helping consumers eat more healthfully may also drive healthier bottom lines for manufacturers and retailers. Two-thirds of global respondents (68 percent) strongly or somewhat agree they’re willing to pay more for foods and drinks that don’t contain undesirable ingredients. An analysis of U.S. retail sales data supports this notion: While total FMCG sales volume has been flat over the past four years, sales of products with health and wellness claims are outpacing total category growth by a significant margin in many categories.
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