Colgate has introduced a new charcoal toothpaste to its range. Colgate Total Charcoal Deep Clean contains a unique formula with Ultra Micro Charcoal Particles, penetrating hard to reach places to reduce the buildup of bacteria by up to 90 percent and protection for up to 12 hours. The toothpaste helps to prevent plaque, tartar build-up, cavities and weak enamel as well as tooth stains and bad breath.