CottonSofts is regenerating mid-range toilet tissue growth with a new improved product. A feature in the toilet tissue aisle since 2002, CottonSofts is a strong brand with 10.7% share and is showing strong growth (IRI NZG Vol MAT 11/03/18 and + 6.8 vol growth).
The CottonSofts 2ply skus are now bigger and softer than ever before. Consumers will love this product as they get premium softness at a mid-range price.
The new product has also had a packaging and media facelift that engaging, modern and stylish. Recent research told us the new packaging is significantly more modern and unique*.
CottonSofts proudly achieves Environmental choice New Zealand.
Sustainability is critical to our business and since 2013 CottonSofts has been awarded ECNZ certification. This is New Zealand’s most comprehensive environmental certification giving consumers complete peace of mind that they are purchasing products that are proven to be better for the environment.
*Colmar Brunton 2017 quantitative research
