Cottonsoft’s new EarthSmart 360˚ Recyclable Paper Pack is the creation of a full 360˚ circular product. From the tissue, the cardboard core and the packaging itself, everything is recyclable and made with zero plastic.

It took months of intensive development to create this recyclable paper packaging that would survive the transportation, merchandising and stocking process. However, the company knew how important this product would be for consumers because of the growing trend in sustainable living.

“When things are challenging, the best thing to do is just start,” said Cottonsoft New Zealand country manager, Kim Calvert.

EarthSmart 360˚ performs similarly to regular toilet paper. The paper is sustainably sourced from certified fibre and is just as strong as plastic.

“We want to lead the way here in New Zealand regarding environmental concerns with the use of plastic in common household products.”