Ingham’s is renowned for providing good quality food that brings families and friends together. To align with this positioning a refreshed brand, logo and packing is being rolled out over the coming months.
The new brand ‘the heart of the table’ was established to align with ‘the heart of the family’, from an Ingham’s perspective there are few things more important than bringing families together at mealtime. The proposition also deepens the brand property ‘love ‘em’, that engages Kiwi cooks across the country and is about feeding the people they love most. The new packaging provides an attractive, powerful and consistent look and feel that will stand out in-store and is already making a hit with shoppers across the Tasman.
“This is an exciting time for Ingham’s, and our brand refresh is just one part of the next phase of the journey,” said marketing manager NZ, Allister Bathgate.