SEE-THROUGH TEA CAPSULES TO CHALLENGE NESTLE

As a result of a partnership signed between Clondalkin Flexible Packaging Bury and Unilever, innovative see-through tea pods have just been launched with 33 varieties of tea and infusions. The new capsules are especially designed to work with an original tea machine, T.O. by Lipton, so far released only in France by Unilever in an attempt to oppose the advance of Nestle and its business model.
Developing the right material took two years and posed the main challenge, since it had to be perforable and yet robust, while able to maintain the tea fresh. Eventually, the company opted for alufoil lids bearing the brand’s logo, with a premium look and feel.
“We had to manufacture them to a very tightly controlled tolerance, as the exact position of the perforations determines the functionality of the machine and the brewing process,” said John Chadwick, managing director at Clondalkin Flexible Packaging Bury.
Each blend has a different lid size; once the machine recognises it, it is able to adapt the brewing cycle time and water temperature accordingly. As for the colours, all five of them had been tested and proven safe for human consumption.

'T.O. by Lipton' is manufactured by Krups

'T.O. by Lipton' is manufactured by Krups