Farrah’s offers a fresh and modern approach to Mexican, with a range of meal kits that are proudly New Zealand made, contain no artificial colours or flavours and are ready in under 30 minutes.
“We know consumers want convenient, good tasting meal solutions that the whole family will enjoy, which is why our meal kits are mild, with tasty sauces and spices that actually show off the natural pieces and real ingredients – no powdery sachets around here!” said Farrah Rundberg, founding partner and co-owner.
Farrah’s have shaken up the Mexican category in New Zealand since launching its standout range of Mexican meal Kits, Spice Mixes and Tortillas in September 2017. While the Mexican food category has remained relatively flat at 4.1 percent value growth, Farrah’s are growing at 166 percent and have added an incremental $1.3M to the category (IRI scan data, Total Supermarkets, MAT ending 25/03/18).
“Meal kits are growing at a rapid rate outside of grocery and we believe there is potential to reinvigorate grocery sales of ambient meal kit offerings through launching good quality products that really resonate with consumers under the Farrah’s brand,” said Jana Macky, national marketing manager.
Farrah’s latest launch hits shelves on 30 April 2018 and consists of a Fajita Meal Kit, a Crispy Chicken Meal kit and a Crispy Chicken Spice Mix. All line priced with the existing ranges they are packed with delicious flavours and contain authentic flame baked flour tortillas that won’t crack or split when rolled. The launch is being supported by a targeted media campaign, reaching out to shoppers and reinforcing that good tasting, convenient meal solutions are available in supermarkets.