It’s Time for Your Media Planning to Focus on People – Nielsen
NIELSEN | “If you’re still planning your media the way you did a year ago, you’re a bit late to the party. Just like…
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Reaching New Zealand’s Rural Consumers
Nielsen today released data from the latest Nielsen CMI Rural Survey which explores over 46,000 New Zealand rural consumers, incorporating beef, sheep, dairy and…
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Brand Authenticity is at the Centre of Post-COVID Consumer Sentiment
It’s always been important for brands to establish the right rapport with consumers, but the COVID-19 pandemic has elevated the challenge substantially, given its widespread…
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A Pandemic Dilemma: Stop Advertising or Maintain Brand Equity Through a Cause
NIELSEN | Throwing a global pandemic at brands and marketers, who already have had to endure epic media fragmentation in order to reach their…
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How to Increase Share of Market in Uncertain Times
“Unprecedented times like these bring massive challenges. Yet even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans…
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Sustainable Brands Can Pivot With Purpose
NIELSEN | “As we look for a pathway out of the global COVID-19 pandemic, one thing is clear: This situation requires collective action and…
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HOW NZ MUST ADAPT TO NEW PANDEMIC PURCHASING PATTERNS
NIELSEN | “Both brands and retailers need to adapt to the disruption of normal purchase trends that the novel coronavirus (COVID-19) outbreak will present….
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IN-STORE TECH MAY BOOST THE BRICK-AND-MORTAR RETAIL RESURGENCE
NIELSEN | “Brick-and-mortar retail may be readying for a resurgence. And somewhat ironically, a handful of digital brands are leading the charge. However, a…
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