The Rise Of ‘Throwback’ Marketing
Asia-Pacific (APAC) food and beverage brands are banking on retro and vintage-themed product recipes, packaging, and marketing content to stoke consumer nostalgia. Such throwback…
Read MoreTim Hill
Leading Food And Beverage Companies Targeting Asia’s E-Gamer Market
Food and beverage companies are targeting Asia’s lucrative electronic games (e-games) market by rolling out customised functional products and sponsoring esports events in collaboration…
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Targeting Malaysia’s Baby Food Market
Alternative plant-based protein manufacturers in the Asia-Pacific are diversifying product mixes for baby food, to address the needs of children who suffer from lactose…
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Appealing To And Understanding Consumers
Procter & Gamble (P&G), a multinational consumer goods company, recently announced its partnership with Lazada, one of Southeast Asia’s major e-commerce platforms, to launch…
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Cultivated Meat In Malaysia
The cultivated or lab-grown meat industry, which has gained a foothold in Singapore, is rapidly spreading its wings to neighbouring Asian countries, including Malaysia….
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Decreasing The Price Of Plant-Based Proteins In Malaysia
Pricing has become a significant pain point for plant-based meat alternatives in light of the cost of living crisis over the past year. Localised…
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Boosting the Development Of Better-For-You Beverages
In Thailand, 2020 and 2021 were hallmark years for functional and fortified food and drinks. Even as the pandemic concerns dissipate, the mindful consumption…
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Product Innovation Driving Thai Protein Alternatives
Growing health concerns fuel consumer demand for plant-based dairy, meat, eggs, and seafood alternatives. The alternative protein market in Thailand is booming as manufacturers…
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