Frozen Fresh is a New Zealand owned and operated, specialty foods manufacturer based in the sunny Bay of Plenty. It is owned by a group of Kiwis who genuinely want to change the face of convenience meals in New Zealand. We cooked up the idea of providing good quality meals for busy people. When developing Tomorrow’s Meals, the team asked themselves, “How can we entice Kiwi’s back to the freezer and break down that age-old perception that all frozen meals taste like bad TV dinners?” The challenge was to produce a meal that actually tasted homemade and that’s what they’ve done.
What is your company background, how did you start the business?
We began the company back in 2007. I have a background in food science and have always been passionate about using high quality, local ingredients, so when the opportunity came along to take over Tomorrows Meals, we jumped at the chance to be able to give busy people the great food they need and deserve.
What is the current product range and variants and how do these products stand out in the market?
Our range of Frozen meals has been a mainstay in freezers all over New Zealand for years now. Recently, we moved into the chilled meals section and have already made an impact picking up the Supreme Winner prize at the 2020 New Zealand Artisan Awards.
We try to stand out by only using fresh, locally sourced ingredients and never messing with them. We make it the same way our customers would if they had the time.
What are the plans for the business moving forward, is there any expansion on the horizon?
We have recently moved into our new, state of the art facility, which has increased our production capacity by ten times. Our new test kitchen is at the heart of the new building.
We have always had a focus on innovation. Trying new recipes and learning what New Zealanders want for dinner is important to us.
Where are your products currently available to buy, and are you looking at or wanting to expand your availability?
We are currently stocked in over 300 New World, Pak ‘n’ Save and Countdown stores nationwide. We believe everyone deserves great food and we will continue to grow our number of stores where customers can find Tomorrow’s Meals.