WHAT TO STOCK – TRENDING PRODUCTS EDITION

Here are our top five products to stock that are trending in Supermarkets. For more information and insights see our latest issue of Supermarket News Magazine.

Want to be listed in ‘What to Stock’? Is your brand worthy of a Top 5 position? Upcoming categories include EuropeanMilk/Mylk, Coconuts and Bread and Wraps. Contact Georgina – georgina@reviewmags.com or phone 09 304 0142 ext 705.


Kiwi Saffron is a family business owned by Steve and Jo Daley, both of whom have backgrounds in horticulture and were looking for a new challenge. Their game plan was to grow saffron for their own use but once smitten by the magical plant; they expanded their plantings to a commercial size so they could offer the very best saffron in both New Zealand and further afield.

Kiwi Saffron thrives in New Zealand’s intense sun delivering the highest crocin (colour) and potency measurements in the world. They offer saffron threads and powder in various quantities as well as bulk saffron and retail cartons. Proudly NZ made Kiwi Saffron’s commitment is to quality and consistency in flavour, aroma, and taste, as well as a long shelf life and traceability.

For more information visit www.kiwisaffron.com or email info@kiwisaffron.com.


Thankyou is a social enterprise that makes great consumer products and commits 100 percent of profit to help end global poverty. To date, Thankyou has given over $5.8 million to projects in 20 countries. Having recently launched in NZ, Thankyou will fund local and global projects with local NZ project partners.

Their range of products includes hand wash and lotion, body wash, coffee body scrub, foaming hand wash and sanitiser. Made with natural botanical oils Thankyou products refresh and nourish the skin leaving it feeling smooth and supple. It is free from any nasties like EDTA, parabens, SLS and SLES.

For more information visit www.thankyou.co.nz.


Kungfood has put in some long hours to master the perfect, restaurant-quality frozen Bao Buns.

With the combination of quality ingredients and ancient Chinese techniques, Kungfood has created the perfect balance and crafted a delicious light, fluffy Bao.

The convenient packaging allows consumers to master cooking the perfect Bao in their kitchen by adding their favourite fillings. Proudly made in New Zealand, Kungfood also has a range of Steam Buns and Dumplings available in Supermarkets.

For more information www.kungfood.co.nz or call 0800 895 218.


Colgate has introduced a charcoal toothpaste to its range. Colgate Total Charcoal Deep Clean toothpaste helps to prevent plaque, tartar build-up, cavities and weak enamel as well as tooth stains and bad breath. It contains a unique formula with Ultra Micro Charcoal Particles, penetrating hard to reach places to reduce the built up of bacteria by up to 90 percent and protection for up to 12 hours.

For more information phone 04 576 6700.


Martinborough’s Cartel Food Company was born out of a desire to offer high quality frozen Mexican food, revitalising the Mexican food genre and reinvigorating the frozen food market.

They saw an increase in Mexican restaurants, fast food chains, and food trucks which indicated a growing trend. Whilst also observing the growing range of Mexican hot sauces, spice mixes, tortillas, and other ingredients in Supermarkets. Amongst this growth, they noticed a gap – no convenient authentic Mexican food.

Their range of four burritos includes Poblano Chilli Pulled Pork, Smokey Chipotle Shredded Beef, Chilli Lime Chicken, Beans and cheese, and a vegetarian burrito.

Look for their burritos in the frozen section usually next to the snack pies and meals.

For more information visit www.cartelfood.com or email info@cartelfood.com.