CLIF Bar & Company started on a bike ride, when their founder, Gary Erickson, took a bite of another energy bar and instantly thought he could make a better one.
Made with wholesome, nutritious ingredients including organic rolled oats and organic brown rice syrup, CLIF Bars are a source of protein and fibre, have a unique optimal blend of 11 vitamins and minerals and are free from artificial sweeteners, flavours and preservatives. Most importantly, they taste great and have a superior texture due to being baked instead of extruded.
Currently, the only bars within the ‘health and lifestyle’ category target either diet or recovery; CLIF Bars instead provide sustained energy for those with active lifestyles and have the potential to convert muesli bar consumers to a higher value category.