the apple press pink lady bottle with a what's new symbol

Local juice company The Apple Press have released a limited edition Pink Lady juice flavour. The Apple Press sustainably sources its apples, which are cold-pressed in individual varieties. The brand believes that – like wine – each type of apple has its own taste.

Already in the pure apple juice range are Jazz, Braeburn, and Royal Gala. The Pink Lady is made from Pink Lady apples, plucked at peak ripeness and cold-pressed once before being bottled.

The new product will be available at select New World and Pan’nSave supermarkets around the country, and can also be found at the Pink Star Walks this year.

Every participant who crosses the finish like at Pink Star Walks in Auckland, Wellington, and Christchurch will be given a bottle of The Apple Press’s Pink Lady in support of the Breast Cancer Foundation.