Australian Icons Collaborate

Uncle tobys

Australian icons Uncle Tobys Oats and VEGEMITE are combining their 230 years of expertise and asking the nation to cast their vote for a brand-new breakfast experience: Uncle Toby Oats with VEGEMITE.

The duo has tapped into the experts at the Uncle Tobys research and development lab to create an exclusive hand batch of Uncle Tobys Oats with VEGEMITE to put to the taste test and are asking Aussies to vote on whether the mashup should officially make it to store shelves.

The taste sensation sees Uncle Tobys’ smooth and creamy oats combined with the savoury notes of VEGEMITE, perfect for those who want the taste of oats with a new flavour twist.

With Uncle Tobys marking 130 years of oats and VEGEMITE celebrating its centenary on October 25, the collaboration is a double celebration for the Australian favourites.

“We’ve been making oats in Australia for 130 years and love creating new flavours for Aussies to try, but this time we wanted to give oat fans a chance to have their say,” said Uncle Tobys Senior Research and Development Manager John Pitcher.

“VEGEMITE, like Uncle Tobys, is such an iconic brand, offering a truly unique taste of Australia, so the partnership felt like it was meant to be. Many oat lovers are looking for new ways to enjoy their favourite bowl at breakfast and savoury is trending. We can’t wait to see if people vote for Uncle Tobys Oats with VEGEMITE to officially appear on shelves.”

Jess Hoare, Marketing Manager of VEGEMITE said that because this year marks a significant milestone for both brands, it was a no-brainer to come together and celebrate the versatility of both products: combining two icons to create something unique and flavoursome.