Starting the day with a balanced breakfast is often a forgotten ritual for busy Kiwis battling the morning madness. Set to convert New Zealanders into better breakfast believers is belVita with its new Breakfast Soft Bakes. Complete with the goodness of whole grains and cereals, the delicious new breakfast biscuits are soft in texture with an irresistible chew.

Ideal for work, home or on-the-go, the energising breakfast alternative is pre-portioned to provide a balanced start to the day when enjoyed with a piece of fruit and a serving of dairy.

Mondelez International’s New Zealand Country Head, James Kane said the new individually-wrapped soft breakfast biscuit is the brand’s most successful and incremental product in international markets.

“With our fast-paced modern lifestyle, consumers are catching on to breakfast alternatives that are convenient as well as tasty. We are seeing this growth with the belVita brand growing 11.2 percent in 2017 compared to the year prior,” said Kane.

Launching in two tempting flavours, Cranberry & Sultana and Golden Grain, the fresh baked aroma of belVita Breakfast Soft Bakes is bound to cause a stir even beyond breakfast.

“Convenient as the go-to breakfast alternative kept in the desk drawer at work, enjoyed at home or eaten on the run, belVita Breakfast Soft Bakes also make for a quick and tasty mid-morning or afternoon snack."

Priced at RRP$3.99, belVita Breakfast Soft Bakes is the latest addition to the growing breakfast range including the original crunchy belVita Breakfast Biscuits that first launched in 2012 and belVita Breakfast Yoghurt Crunch that launched in 2016.

“We are ready to ride the growth of the category and that’s why we’re investing heavily in marketing with a refreshed point of sale elements, TV and online advertising, sampling and a solid PR campaign."

New belVita Breakfast Soft Bakes in Cranberry & Sultana and Golden Grain are available now in 200g packets.