Inspired by the fashion runways, Schwarzkopf latest innovation keeps hair colour bold and brilliant. LIVE Colour Boost Shampoos are designed to let colour live longer. The shampoos work with a three-prong approach; maintaining vibrancy, intensifying colour and creating a pastel hue to lightened locks. The range is available in four shades – Silver, Purple, Pink and Blue, and contains no ammonia, sulphates or peroxide offering an intense shine to your locks.