After Cadbury Dairy Milk with Oreo Vanilla block became the most successful food launch in New Zealand in 2016, Cadbury has taken on the challenge of developing a new flavour for the winning combination – and what better way than to add more chocolate! [Source: Nielsen Scantrack, Market: Total NZ Supermarkets, NPD analysis first 13 weeks value sales, MAT to 01.01.2017]
Kiwis have demonstrated their love for the pairing of Cadbury Dairy Milk milk chocolate with our much-loved Oreo cookies, and now it’s available with a chocolate crème filling!
Consumers have told Cadbury they love the crunch and flavour of Oreo in the soft crème filling, and now this element is even more chocolatey. Last year’s launch is a tough act to follow, but we’re sure Kiwis are going to absolutely love this flavour combination.
Mondelez New Zealand Country Head, James Kane, said this latest flavour combination is part of Cadbury’s dedication to bringing Kiwis new delicious flavours, encouraging them to Be Flavour Braver, whether that means rediscovering a classic flavour in the range or trying something completely new.
“Last year’s Cadbury Dairy Milk Oreo launch was hugely successful and showed us our consumers are excited by bringing our two great brands together," said Kane.
“We think New Zealanders will love the new Double Choc variation which blends the smooth and creamy taste of Cadbury Dairy Milk milk chocolate with smooth choc flavoured creme and crunchy Oreo cookie pieces.
“We are always working hard to identify the flavours Kiwis love which helps us bring exciting new products to retailers across the country."
Cadbury Dairy Milk with Oreo Double Choc is now available across the country in 180gm blocks. RRP: $4.69.
