In response to consumer demand for a more convenient and contemporary format for packaged fruit, Dole has launched a range of pineapple and tropical fruit in resealable pouches. Unlike cans, which aren’t suitable for chilled storing, the new pouches can be resealed and placed directly in the fridge, reducing waste and the need to use a container. Research and overseas success show the offer will attract new people to the Canned Fruit category and trade existing consumers up on price, thereby delivering category growth. The Dole pouch range includes Pineapple Pieces, Pineapple Chunks and Tropical Fruit Chunks, in a 400g serving.
For information on Dole Packaged Foods, talk to your PAVÉ Ltd. sales rep or call 09 302 1190.
