Last year, the Mentos brand drove flavour innovation with limited edition Raspberry and Caramel rolls, and experienced phenomenal growth of 39.7 percent through successful launches, including expansion into new platforms with NOWmints, ShareBags and Incredible Chews. To continue strong growth into 2016, Mentos is now releasing its newest innovation of Mentos roll, a limited-edition flavour Pink Lemonade, perfect for the warmer summer months and sure to drive stick pack and roll category sales.
Look out for other new and exciting Mentos innovations later this year.
DRIVING FLAVOUR INNOVATION
