Bref, Europe’s leading brand of toilet hygiene, has recently been launched in New Zealand by Henkel.
“There is still opportunity for the Toilet Hygiene Category in New Zealand to reach its full potential when benchmarked against similar markets in Europe. The probability to grow the category by bringing in new shoppers is very high,” said Lamber Bloderer, general manager, Henkel Laundry & Home Care.
“First market readings are showing strong indications for category growth of 4.5 percent in Rim and Tank Action*, and the Bref Power Active variants are already ranked in the top 10 products in Rim Action. We are excited to further develop this category with our NZ retail partners.”
The products are available through popular national retailers and are being supported with a TV campaign reaching over 3.26 million New Zealanders, in addition to digital advertising, in-store demonstrations, PR and sampling.
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*Aztec Latest 4 weeks till 22/05/16