As an all-natural, dairy-free nut milk, Covet is the innovation needed to ignite the chilled category. Packed with nuts, Covet uses only what it needs to taste amazing, offering an everyday premium and trading people up from mainstream, while also increasing purchase frequency as it is a more permissible treat than other flavoured milks. The bold bottles stand out on shelf attracting shoppers. An $8 million opportunity exists for chilled dairy-free milk in NZ: are you ready for it? For more information, call 0800 467 539 or email askme@enjoycovet.com.