Mana Kai Honey is a 100 percent New Zealand owned, 100 percent Maori owned and operated business, located in Awanui, just north of Kaitaia, in the Far North of New Zealand.
Q: What is the brand story?
A: Emerging from a mutual passion for bees and beekeeping, Mana Kai Honey was formed in 2013 by Bobby Leef and Sera Grubb. Mana Kai Honey specialises in beekeeping, crop pollination, honey extraction, processing and retailing. This coming season, Mana Kai Honey will consist of a 2,000 strong beehive operation, along with a honey contract extraction factory which services over 15,000 beehives.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: Mana Kai harvests high quality Manuka honey from some of New Zealand’s most pristine remote areas. Currently Mana Kai Honey produces a portfolio of high quality Manuka UMF and Multiflora honeys in a range of packaging sizes, with the range covering 5+ UMF, 10+ UMF, 15+ UMF and 20+UMF Manuka Honey. Mana Kai also packages Native Flora and Manuka Blend in 1kg, 5kg and 25kg packaging for the food service industry.
Q: What is innovative or unique about the product?
A: Mana Kai is a Māori beekeeping business which is vertically integrated from the flower to the honey jar. The health benefits of Manuka honey are well documented, and include healing sore throats, digestive illnesses, Staph infections and gingivitis.
Q: Who is the consumer and what benefit does the product bring them?
A: The consumer is anyone who wants to enjoy the health benefits of Manuka honey. Manuka Honey contains a high concentration of methylglyoxal (MGO), one of the active compounds that can help healing. Mana Kai Honey is a licensed member of the UMF Association, an internationally recognised organisation which sets standards to assure natural, unadulterated, genuine Manuka honey.
Q: What consumer trend does the product support?
A: The trend towards sustainably produced food and supporting locally produced products, as well as the ongoing popularity of honey as a versatile product.
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