The team at KUNGFOOD are fans of classic Kung Fu movies, but got deep and took inspiration from the Chinese definition of ‘Kung fu.’ That’s all about mastering a skill through hard work, so they’ve put in the hard yards to deliver top notch, Kiwi Asian fusion food.
Q: What is the brand story?
A: It all started long ago when the founders wanted to create an authentic, delicious, Asian fusion food range, right here in Godzone. Their quest began with a search, high and low, for someone to instruct them in ‘The Ways of the Dumpling’. The call was answered, and the founders worked night and day to create the perfect fusion food. Ingredients were carefully chosen as they strived for the perfect taste. The discipline paid off. KUNGFOOD Dumplings, Steam Buns and ready to fill Bao Buns are a clever fusion of favourite Kiwi flavours and ancient techniques.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: KUNGFOOD Frozen Dumplings 288g come in five variants, with 12 dumplings per pack; Lemongrass Chicken, Thai Green Chicken, Garlic Pork & Prawn, Hoisin Pork & Cabbage and Vegetable Medley Dumplings. KUNGFOOD Frozen Steam Buns 400g come in two variants with four buns per pack; BBQ Pork and BBQ Chicken. KUNGFOOD Frozen Bao Buns are soft fluffy split buns that are ready to fill, with six buns per pack. KUNGFOOD offers more to consumers than its competitors, with more dumplings, more flavour and a restaurant quality product, as well as being proudly New Zealand made.
Q: What is innovative or unique about your product?
A: KUNGFOOD offers more to consumers, bigger dumplings with fusion flavours that deliver. Kungfood also has better packaging – the product is kept safe in a recyclable tray to avoid damage while the competition are largely in free-flow bags. It is a unique craft, East meets West design.
Q: Who is your consumer and what benefit does the product bring them?
A: 20-35-year-old shoppers who are seeking adventure from their food and lifestyles and want them to meet their modern tastes.
Q: What consumer trend does the product support?
A: Total Asian Food is in significant growth in New Zealand supermarkets (+13.2 percent) and Total Frozen Snacks is growing at 24.8 percent.
For more information contact andrew.stiven@jamescrisp.co.nz or visit www.kungfood.co.nz, or call +64 09 309 0802
