Scotty Baragwanath’s fascination for food began at a young age, when he got his first fry pan. Not many five year olds start cereal companies so after 20 years in the international food business he’s catching up, crafting award winning plant based breakfast foods with his alter ego – Blue Frog.
What is your brand story?
“We are Blue Frog – a super-premium breakfast company producing the world’s best breakfast products. We like to keep it real, the world best whole food ingredients, ingenious flavour combinations and awesome bits. No nasties, no numbers, just fun filling goodness, made with a whole lotta love. Its ‘cerealsly’ good!”
What is the current product range and variants and what makes these products stand out in the market?
“We currently offer a range of products. We offer a selection of award winning grain free and gluten free cereals, a kids targeted range and recently launched porridge range, to be expanded in 2018.”
What is innovative or unique about your product?
“We are the leaders of innovation in the breakfast category – we are constantly searching out the latest nutrient dense ingredients and flavour combinations to include in our range to maximise both flavour and nutrition, some examples include the use of Green Banana Flour and Heat Stable Probiotic. We push all categories to drive premiumisation – delivering innovative and high value products exceeding the customers expectations. We deliver this through both ingredients, functionality, taste and also exceptionally beautiful pack design. We have a unique approach in working closely and forming collaborationss with key likeminded companies to produce exceptional products, leveraging the best of both companies. These include work with Fix and Fogg Peanut Butter, All Good Banana’s, OOB Berries and Heilala Vanilla – a selection of New Zealand’s finest food companies. All products are preservative free (no sulphites especially), dairy free, refined sugar free and vegan. We are also New Zealand’s most awarded breakfast brand for 2015-2017.”
Who is your consumer and what benefit does the product bring them?
“Anyone following a wellness lifestyle – predominantly 25-55-year-old females with an active lifestyle and approach to clean plant based eating.”
What consumer trend does your product support?
“Health and wellness, plant based eating. We believe that minimally handling clean plant based foods are the key to producing simply the best tasting and most enjoyable breakfast experiences possible.”