Wahiki believes everybody deserves a guilt-free time-out, as the products are dairy free, gluten free and vegan. It is also the first and only ice cream currently to be certified by Coeliac Association with Crossed Grain Logo.
Q: What is the brand story?
A: Wāhiki Ice Creams are the creamiest and tastiest coconut ice cream made from real coconut milk using natural and highest quality ingredients. Wāhiki was started by a couple of friends and the name means “time out” in Māori. Wāhiki is currently working on a number of very exciting flavours that would be launched in 2018.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: There are four variants: Coconut Vanilla, Coconut Chocolate, Coconut Mango and Coconut Matcha in three sizes: (120ml, 480ml and 5 litre commercial tubs). All Wāhiki Ice Creams are also certified Halal by FIANZ (Federation of Islamic Associations of New Zealand).
Q: What is innovative or unique about the product?
A: As per above, and using the highest quality natural ingredients and reducing the sugar content of the product. As an example, to make the Wāhiki Coconut Mango, the company has used real mango pureé and real passionfruit pureé. Wāhiki Coconut Matcha is the only vegan coconut Matcha ice cream in the market.
Q: Who is the consumer and what benefit does the product bring them?
A: The consumers are anyone loves to treat themselves with ice cream, anyone who loves a creamy and high-quality ice cream and as well as all the health conscious, dairy and lactose intolerant, gluten free and coeliac consumers. Based on internal research Wāhiki is also popular with young families as well as any consumer who wants to have a more wholesome ice cream with lowered sugar and calories.
Q: What consumer trend does the product support?
A: Wāhiki products are vegan, dairy free, gluten free, lower sugar content and using real food with nutritional values.
For more information contact Haman Shahpari at firstname.lastname@example.org or call +64 021 588 775