What started as a family owned business soon grew to become a crew of organic-loving employees. The crew at oob organic believe in diversity, integrity, passion and commitment in every aspect of the business. They guarantee that all products are 100 percent organic certified and 100 percent delicious.

Q: What is the brand story?

A: OOB Organic was established in 2001 by Shannon and Robert Auton. Based in Omaha, New Zealand and home to the oob blueberry orchard, oob organic is committed to honest, premium product made the right way. The owners believe there’s a gap in the competitive market for better quality and organic foods, and that there is something incredibly appealing in returning to more simple and notorious foods.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: The range of organic frozen fruits include: blueberries, mixed berries, sliced bananas and raspberries; with the range of smoothie mixes including blueberries, kiwifruit, banana and strawberry and kiwifruit; and ice cream including vanilla, double chocolate, peppermint chip and vanilla with chocolate flakes. oob organics are 100 percent committed to organic from start to finish, beginning with sustainable farming practices, honest ingredients and an organic certification.

Q: What is innovative or unique about the product?

A: oob organics are premium, organic, healthy and real. They are also better for the planet and better for the consumer. All products are grown and prepared organically without the use of harsh chemicals and pesticides. oob is an innovative company, always seeking opportunities by observing market and consumer trends and bringing products to market to respond to new needs.

Q: Who is the consumer and what benefit does the product bring them?

A: Consumers are millennials, parents with children, foodies, pro-organics, and household shoppers – all interested in the organic movement, invested in environmental causes and want to eat products that are simply better for them. We provide products that are presented in a convenient format for less work and less waste.

Q: What consumer trend does your product support?

A: oob organic recognise that there is a growing demand for more organic products in the market. Consumers are time poor, and their lifestyles are getting busier. oob is providing consumers with healthy products in a convenient format. 

For more information contact Jessica Tran at jessica@oob.co.nz or call +64 09 974 3242