In creating CHIA, the makers wanted to share something of nutritional value for sustained energy and wellbeing. CHIA started as an endurance drink for athletes, but the makers soon realised that everyone can do with a nutritional boost.
Q: What is the brand story?
A: CHIA and AWAKA health beverages are made from all-natural ingredients in Nelson, New Zealand. CHIA is made from 90 percent hydrated chia seeds and natural juices. It is naturally rich in omega 3, calcium, magnesium, iron and complete protein with no artificial colours, flavours or preservatives and with no added sugar. CHIA is the winner of the Health Category of the New Zealand Food Awards and the New Zealand Functional Beverage of the Year.
AWAKA is made from fair trade coconut water infused with New Zealand fruits and roots. It is a carbonated like lemonade but without the sugar and with the added goodness that comes from the five essential electrolytes in coconut water. Like CHIA, AWAKA is all natural with no added sugar.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: The AWAKA Sparkling Coconut Water Range includes Ginger & Turmeric Zing, Tasman Bay Berries, Zesty Lemon and Blackcurrant Boost. The CHIA Range includes Coconut Water & Mango, Orange & passionfruit, Blueberry, Blackcurrant and Feijoa & Pink Guava.
Q: What is innovative or unique about the product?
A: There are no other chia seed beverages or sparkling coconut water beverages widely available in New Zealand or Australia that we are aware of. CHIA has more nutrients than any other bottled beverage on the market place in New Zealand or Australia. CHIA and AWAKA have some of the lowest sugar content of any natural beverages in the world.
Q: Who is your consumer and what benefit does the product bring them?
A: The target customer is women interested in health and wellbeing. CHIA and AWAKA are extremely beneficial for health because they provide nutrients that can be difficult to get enough of in the modern diet. CHIA is rich in magnesium, calcium, iron and complete protein (containing more than 10 percent RDI of each of these per serve).
AWAKA is rich in essential electrolytes, including magnesium that is important for the adrenal system which impacts the nervous system and sleeping patterns. The essential electrolytes give AWAKA the ability to provide hydration faster than water.
Q: What consumer trend does the product support?
A: CHIA and AWAKA both sit in three of the fastest growing supermarket categories: health category, on-the-go food/beverage category, and the functional beverage category.
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