Ben was passionate about burritos. Matt was passionate about sausages. When they met, conversation quickly turned to burrito sausages.
Q: What is the brand story?
A: Everybody loves burritos, but they’re fiddly to make at home. You end up with half a can of unused beans in your fridge, it’s expensive, it’s time consuming. So, Bangerritos put all the ingredients of a burrito into a sausage. Whole black beans, diced red onion, Mexican spices, free-farmed meat. Served in a tortilla with guac, sour cream and hot sauce, they’re a real treat.
Ben is in love with burritos. Years ago, he started a blog where he went out and reviewed them. He must have reviewed 40 burritos, he opened Mexican restaurants, had a weekly radio segment etc. Then Ben met Matt who was passionate about sausages, who made them as a hobby. They decided to make a burrito sausage and the rest is history!
Q: What is the current product range and variants and what makes these products stand out in the market?
A: Pork. They have a chicken marinated in tequila recipe they can roll out too, and they’d be keen to do a beef and vegetable option as soon as possible.
Q: What is innovative or unique about the product?
A: Everything. Ban has a strong background in marketing and advertising and the name, branding, packaging and product are all completely unique.
Q: Who is your consumer and what benefit does the product bring them?
A: Convenience. The customer appreciates the finer things in life. Bangerritos makes no compromises with their sausage – they use fresh coriander year-round, and use New Zealand free-farmed pork.
Q: What consumer trend does the product support?
A: The main two would probably be healthy living and Instagram lifestyles.
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