Hunter Gatherer makes ‘free from’ baking mixes which are gluten, grain and dairy free, appealing to the time-poor but health conscious consumer.

Q: What is the brand story?

A: Customers want the best for their own body and their families, but they don’t really want to give up on all the delicious foods that make life fun. Hunter Gatherer have four amazing flavours of baking mixes that are extremely versatile, easy to use and taste delicious. Consumers will be able to whip some family favourites like carrot cake, brownies, pancakes and even ginger crunch, saving time, mess and guilt. The mixes have been extensively tested on a variety of children and husbands before going to market.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: Hunter Gatherer offers the only selection of gluten, grain and dairy free, and vegan baking and pancake mixes in New Zealand. Almond flour being the main ingredient, with no additives, the products are paleo and vegan and delicious. Hunter Gatherer offers three baking mixes (chocolate, vanilla and ginger), one nut free baking mix (chocolate, made with sunflower seed instead of almond), one pancake and crêpe mix and a ginger crunch slice mix.”

Q: What is innovative or unique about the product?

A: Made without gluten, grain and dairy, they taste like ‘normal cakes’ and each pack can be made into a cake, muffins, cookies or a slice, as well as an extensive library of more involved recipes such as carrot cake or Christmas cake on the website. The versatility of the product is vast, allowing the customer freedom to decide later at home what they want to bake, and the retailer more shelf space. They also boast lower sugar content and they are additive free.

Q: Who is the consumer and what benefit does the product bring them?

A: Predominantly women between 25-55. The women in this group with children are focused on nourishing their families but also saving themselves time, enjoying the ease of use of the product and knowing that the end result will always work out perfectly. Saving time, no ability required, lower sugar content and great taste are big factors for customers. Women with no children purchase for similar reasons but more due to the nutritious angle – lower carbs and sugars are more important than the time and ability factor.

Q: What consumer trend does the product support?

A: Paleo, low carb, nutrient dense, allergy friendly, nutritious, preservative free, home baking, and, of course, heathy kids. 

For more information please contact or call +64 027 428 1922