In 1993, Malcolm and Melanie Rands started ecostore in a small New Zealand ecovillage. Their mission was to care for their environment by using products that were healthier for their family, community and home.
Q: What is the brand story?
A: As the top eco brand in New Zealand, ecostore helps create healthier homes around New Zealand and Australia and in several Asian markets. With CarboNZero and Enviromark Diamond certification, theNew Zealand factory is the most highly accredited for sustainability in Australasia. Ecostore has won several national and government awards in New Zealand for sustainable leadership.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: Ecostore has a wide range of products in the baby, kids, body care and home cleaning categories. They include body and hand washes, bubble bath, hair care, facial skin care, laundry care, dish care and household surface cleaners. There is also fragrance free (ultra sensitive) products in several categories. Many products are offered in different fragrance variants including fragrance free, and in a range of sizes from minis and 200ml bottles and bulk (5L) sizes, with refills available for some products.
Plant and mineral-based ingredients were used to make products safer for people, their families and the world, and ecostore follows the precautionary principle, which means if there’s any doubt over the safety of an ingredient, they will find a safer alternative.
Q: What is innovative or unique about the product?
A: A world class team of scientists and research and development professionals always assesses new ingredients ad formula enhancements. Ecostore’s Carbon Capture Pak demonstrates our commitment to product innovation. Most bottled product uses these packs, which are made from renewable sugarcane plastic. This helps reduce the carbon footprint and the packs are fully recyclable.
Q: Who is the consumer and what benefit does the product bring them?
A: Ecostore serve the needs of conscious consumers – people who choose products to help contribute to a healthier environment or society. Conscious consumers choose to support companies based on their environmental and ethical practices. By taking the lead in these areas, it assures everyone who buys its products that they are making a real difference, and that the products are safer for themselves, their families and the world.
Q: What consumer trend does the product support?
A: Research has shown that consumers are willing to invest in eco and natural products that are also safer for themselves and their families. With health and wellness information widely available in recent years, millennials in the conscious consumer audience are especially interested in transparency from product manufacturers. Boston Consulting Group research shows that two thirds of grocery market growth is coming from ‘Responsible Consumption’ products. Ecostore is poised to take advantage of this global consumer trend.
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