Giannis Michaelides set sail from Cyprus in 1966, arriving in Christchurch with only the clothes he stood in and a healthy appetite for leavened bread that his mother had taught him to bake.
Q: What is the brand story?
A: Giannis offers the most extensive range of flat bread products in New Zealand. The company encourages the enjoyment of honest food made well, so we manufactures to the highest standards and deliver quality nutritional products, guaranteed! All products are created from authentic Mediterranean family recipes using only simple ingredients.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: Pita bread, wraps, naan, tortilla, panini and pizza bases in both Giannis branded retail format and also have an extensive Foodservice offering.
Q: What is innovative or unique about your product?
A: The Pita Bread is 99 percent sugar free and 99 percent fat free. The wraps are preservative and additive free.
Q: Who is the consumer and what benefit does the product bring them?
A: Giannis does not have a specific consumer, with a very wide range of products suitable to everyone.”
Q: What consumer trend does the product support?
A: Health and budget conscious trends.
For more information please contact Simon Rangihaeata on +64 021 854 091