Zeffer’s journey began in 2009 when founder Sam decided to make the switch from wine- making to making cider. Sam believes in making real cider from real New Zealand fruit with patience, craft, and quality.

Q: What is the brand story?

A: Zeffer Cider Co is proud to be New Zealand’s leading cider brand and largest independent, dedicated cider producer. Zeffer was started in 2009 by cider-lovers Sam and Hannah who scoured New Zealand orchards to find specific apple varieties to make world class cider using the best ingredients. This was sold in small batches at a Farmers’ Market to rave reviews – and a small team dedicated to making the world’s best cider. Today Zeffer produces more than 500,000 litres annually from its new cidery in sunny Hawke’s Bay and its cider is sold throughout New Zealand and exported across the globe.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: Zeffer has six premium ciders available in 330ml and 500ml bottles. The highly awarded range includes Crisp Apple, Red apple, Apple Crumble Cider, Hopped Cider, GingerBeer and a low alcohol Two Point Five Cider.

Q: What is innovative or unique about the product?

A: Zeffer creates a range of new age ciders using freshly crushed New Zealand fruit. This year Zeffer was named the World’s Best Cider Maker by winning the Champion Cider Trophy at the International Cider Awards in London. The brands has built a reputation for making some of the most innovative and high-quality ciders in the world.

Q: Who is the consumer and what benefit does the product bring them?

A: The consumer is anyone seeking a premium alternative to beer and wine. Zeffer benefits the consumer by offering a premium, trendy alternative beverage option at a competitive price point. It also uses freshly crushed fruit (not from concentrate) and we doesn’t use cane sugar, meaning the cider has a significantly lower sugar content than many competing cider brands.”

Q: What consumer trend does the product support?

A: It is a premium offering in one of the fastest growing liquor segments in the world. As the cider category matures the premium end of the market is growing rapidly and consumers are seeking out premium cider offerings. Zeffer is a market leader in this space and allows consumers to trade up to a higher quality cider. 

For more information contact Josh Townsend at or on +64 021 2232 800