Make It Raw was born in 2011 from a passion for wholesome, raw food and a desire to provide options for the health-conscious and those on restricted diets. Julia Warren had noticed a gap in the market for nutritious alternatives to the usual crackers, muesli bars and cereals and set about creating her range.
Q: What is the brand story?
A: Beginning with a farmers’ market stall, Make It Raw has since grown into a small, like-minded team and sells our products throughout New Zealand. Each batch of Make It Raw nourishment is handcrafted. Make It Raw strives for conscious living and health.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: There are currently four flavours of crackers (Rosemary, Sundried Tomato, Kalamata Olive and Buckwheat & Fruit) and three flavours of energy bar (Triple Nut Banana Bar, Cacao Seed Banana Bar, Fig and Honey Seed Banana Bar) and Spiced Apple and Buckwheat Grawnola. The products stand out as they are all gluten, dairy and refined sugar free with no flavourings, preservatives or additives. Make It Raw soaks and sprouts the nuts and seeds to ease digestion of the nutrients and use dehydration to preserve the product. Packaging and labels are natural and unfussy and stand out on the shelves.
Q: What is innovative or unique about the product?
A: The process of sprouting and soaking the nuts and seeds is not something you often seen. Make It Raw does not use preservatives, additives or flavourings and all the ingredients in the products are found in the average pantry. No unpronounceable mystery ingredients!
Q: Who is the consumer and what benefit does the product bring them?
A: Anyone with a health focus, people with food intolerances, parents who want fast nutritious snacks for themselves and their children, athletes and active people. The products are all gluten, dairy and refined sugar free, high in protein and good fats as well as highly absorbable nutrients (due to the sprouting and soaking of our nuts and seeds).
Q: What consumer trend does the product support?
A: The products support a range of dietary trends including raw food, paleo, gluten and dairy free, natural and organic as well as low allergen as we only use nuts (no peanuts), seeds, fruit, vegetables and cacao and coconut products. Make It Raw also caters to consumers who are wanting low or unprocessed food and who are avoiding additives, preservatives and flavourings.
For information please contact Julia Warren on +64 027 646 3092 or julia@makeitraw.co.nz
