Functional Whole Foods is a New Zealand owned company specialising in producing high quality functional food products, that are widely believed to protect against disease and sustain health and wellbeing through regular usage.

Q: What is the brand story?

A: This New Zealand family owned business has been cold pressing extra virgin seed oils and fibres organically for over 25 years in the heart of the South Island. The core product Flax Seed Oil is a rich nutritious sustainable source of Omega 3, making it easy to incorporate essential fatty acids into a healthy daily diet. FWF pride themsleves on ensuring that all of their products deliver on quality and taste, and will never compromise the health properties! The staff and growers are part of something bigger, making people well.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: Regulated as a food in New Zealand – Flax Seed Oil, Flax Fibre, Flax Fibre LSA, Flax Fibre Smoothie Range - Fruity Boost, Balancing Greens, Detoxolin. The Gourmet Range includes Seed Oils (Hemp, Pumpkin and Chia) and Flours (Pumpkin, Chia, Coconut and Golden Flax).

All products are cold pressed, extra virgin, raw, organic, gluten free, nut and dairy free, Paleo and Ketogenic diet friendly, no additives or preservatives, rich in Omega 3, minerals and vitamins, source of dietary fibre, and contribute to a balanced diet as they are whole foods.

Q: What is innovative or unique about the product?

A: They have taken pure, raw, primary produce that is grown in an organically sustainable way and turned it into value add grocery products without adding anything! FWF maintain the quality and taste, the honesty and purity of the nutrients held within each seed.

Q: Who is the consumer and what benefit does the product bring them?

A: The consumers start at six months to the end of life. The body cannot make essential fatty acids a core part of the 90 nutrients the body needs to optimise good health, the products give consumers a concentrated easy to take form of Omeg 3, 6 and 9. The oils and fibres are versatile.

Q: What consumer trend does the product support?

A: Healthy whole foods, healthy clean eating, Omega 3, fibre and nutrient dense foods. 

For more information contact or call +64 03 693 9845