Grin came about in 2013 following the growing demand for natural, chemical-free products. There were plenty of New Zealand made natural skin and beauty products in the market but not much choice in terms of toothpaste.

Q: What is the brand story?

A: Many toothpastes contained unnecessary chemicals and unable to find an effective, alternative that ticked all the boxes Grin worked with a New Zealand laboratory to produce a toothpaste that is 100 per cent natural and effective.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: The original formulation toothpaste, Cool Mint, delivers a thorough, fresh clean. Key active ingredients, Manuka Oil, Propolis and Sea Salt offer natural antiseptic and anti-inflammatory properties to keep bacteria in check, while natural spearmint, peppermint and fennel extracts leave the mouth minty fresh. The Whitening toothpaste delivers a flash-those-pearly-whites clean. The three active ingredients, Baking Soda, Propolis and Organic Sea Salt work to restore the natural whiteness of teeth by gently removing stains whilst keeping bacteria in check. Grin 100 Percent Natural Kids toothpaste, in Strawberry and Orange, is a gentle effective gel specially formulated to give the kindest treatment to a child’s teeth. The Grin toothbrush handle is made from sustainable bamboo that is 100 percent biodegradable while the bristles have been infused with Binchotan charcoal. Charcoal binds to tannins, helping to restore the natural whiteness of teeth.

Q: What is innovative or unique about the product?

A: Grin is the first New Zealand owned company to provide a 100 percent natural alternative to commercial toothpastes using locally sourced ingredients. Developing a toothpaste that was both natural and effective was really important. For this reason, Grin carried out lab testing. The results obtained from this study showed that Grin Cool Mint toothpaste has a strong ability to suppress the growth of aerobic bacteria when incubated at 37°C over a 48-hour period.

Q: Who is your consumer and what benefit does the product bring them?

A: Consumers have a strong interest in health and wellbeing and are passionate about natural alternatives, cruelty-free products and sustainable practices. The products offer an effective oral care solution that is free from harsh chemicals and animal cruelty. Grin also runs a recycling program to recycle Grin toothpaste tubes and toothbrush bristles where possible.

Q: What consumer trend does the product support?

A: The demand for effective, natural, cruelty-free products. 

For more information please contact or call +64 09 486 2988