For three and a half decades, Orchard Gold has been the leading frozen fruit supplier into New Zealand supermarkets.
Q: What is the brand story?
A: Orchard Gold is a 36-year-old, second generation family owned business that is the number one supplier of frozen fruit products into the New Zealand supermarket sector. The company makes premium positioned, ‘clean eat’ frozen fruit SKUs that are simple, natural and good for health.”
Q: What is the current product range and variants and what makes these products stand out in the market?
A: Orchard Gold produces carefully formulated blends of frozen fruits and vegetables for making Smoothies – this all 1kg range includes Devour Your Reds, Naked Wild Blueberries, Blend Your Passions and Crave Your Greens.
Q: What is innovative or unique about the product?
A: The Smoothie Collection range are dedicated low seed smoothie formulations in easy to merchandise ‘box pouches’ – big 1kg pack size, fabulous tasting with no mess, peeling or waste.“Naked Wild Blueberries” is the first true wild blueberry SKU sold in NZ – these are highly sought after for their perceived medical benefits by Paleo and Clean Eating enthusiasts.
Q: Who is the consumer and what benefit does the product bring them?
A: Smoothie lovers – they get a great value, no mess, peeling or waste product that is the base for yummy customised low seed smoothies.
Q: What consumer trend does your product support?
A: Only the biggest trend in snacking and frozen foods – smoothies!
For more information contact Jason Foord, Director of Ffowcs Williams Ltd, at jason@ffowcs.co.nz or call +64 09 839 2394
