Founded in Christchurch seven years ago, Bennetto Natural Foods Co. makes organic, fairtrade, gluten free, dairy free and handmade drinking chocolate bars and drinking chocolate powders. The team spoke to Lucy Bennetto to learn more about her business.
Q: What is the brand story?
A: Bennetto is a natural foods company founded in 2010. From November 2017, it will introduce a new organic and Fairtrade eating chocolate range produced in collaboration with partners in Switzerland. Bennetto loves all things natural so it only use Organic Fairtrade Peruvian cocoa and clean whole ingredients. It ultimately aim for all customers to taste the passion, quality and flavour in everything it produces.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: For export, there is an Organic Fairtrade Chocolate Range in four flavours; Intense Dark 75 percent cocoa, Orange Chilli, Mint and Cocoa Nibs, Toasted Hazelnut.
Q: What is innovative or unique about the product?
A: Ingredients are ethically sourced form known suppliers and cooperatives, Certified Organic, Fairtrade and with clean ingredients.
Q: Who is your consumer and what benefit does the product bring them?
A: The consumer appreciates good quality food and is aware of the buying options they have, often reading labels and asking questions.
Q: What consumer trend does your product support?
A: There is a growing trend for organic and vegan products.
For more information please contact Lucy Bennetto at lucy@bennetto.co.nz or call +64 03 386 3528
