I Love Ltd. is two mums who want to create real food with great quality ingredients that they are happy to give to their own family and friends.

Q: What is the brand story?

A: I Love Ltd. started out in 2008 at a local farmers market where the pair first baked some pies using their special sour cream pastry. They made 100 pies, which sold out in under an hour. The range of pies has now been extended and I Love Ltd. has also introduced sausage rolls, fruit pies and now some amazing cookies that consumers across the globe are loving!”

Q: What is the current product range and variants and what makes these products stand out in the market?

A: The range currently includes chilled family pies (including Free Range Chicken, Leek & Mustard), chilled box pies (including Free Range Pork, Apple & Kumara), medium pies, gluten free pies, party pies sausage rolls, fruit pies and cookies.”

I Love Ltd. makes food like consumers would at home if they had the time. Everything is made from scratch – only butter and no palm oil, all meat is free range and there are no preservatives, or artificial flavours or colours.

Q: What is innovative or unique about the product?

A: I Love Ltd. likes to be the disrupter brand in a category – if they think a product category has an opportunity to improve, they want to be the ones to do it! I Love Ltd. was the first to create gluten free pies and the new cookies are really innovative as they contain only unrefined sugar and 20 percent of the sugar is replaced with date puree. I Love Ltd. has created a range of premium products using high quality ingredients, and use real ingredients like butter, sour cream and free-range meats in the products, making them even more delicious. I Love Ltd. doesn’t use preservatives, additives, MSG, palm oil or added colours – only the best ingredients.

Q: Who is the consumer and what benefit does the product bring them?

A: I Love Ltd. targets busy New Zealand families – the products are made by mums for mums. Consumers are time poor and are looking for convenient foods that are like how they would make at home if they had the time. They care about what goes into the food that they feed to their families. The products are made using really good quality ingredients and no nasties.

Q: What consumer trend does the product support?

A: The demand for whole food and real food made with real ingredients, convenient solutions for time poor households who are looking for quality and the benefits of knowing you are buying a good quality product made using good ingredients. If a label does more people will pay more for it. 

For more information please contact hello@ilovepies.com or call +64 09 815 9630