Juicies have been a staple in New Zealand schools since 1990. They were originally developed as a lunchbox drink, however schoolchildren had other ideas and started the trend of eating them frozen. Today Tasman Bay Food Group makes a range of Juicies products sold in 12 different countries, from Original Juicies to Juicies Tubes and now Coconut Juicies.
Q: What is the brand story?
A: It’s easy to understand why Coconut Juicies are the healthier frozen treat to enjoy. It’s simple. They take sunny Nelson apples, add simple fruit juices, a dash of delicious, creamy coconut and say no to the rest. No added sugar. No water filler. No fancy packaging. Everyone knows it’s the simple things in life that are best.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: There are currently three variants under the Coconut Juicies brand; Pineapple, Mango and Strawberry. They’re different because they’re a healthy alternative to a frozen treat. The coconut gives them a soft, sorbet-like texture but they are dairy free with no added sugar. 100 percent natural!
Q: What is innovative or unique about the product?
A: The uniqueness comes from the fact that these are all natural. It’s the only product in the world like it with a creamy texture made from fresh pressed apples and no added sugar. A healthier treat in a category full of sugar! The innovation comes from the easy to use pop-up tube.
Q: Who is the consumer and what benefit does the product bring them?
A: These can be enjoyed by people of all ages, anyone that wants a healthy way to cool off in the summer! The benefit is that consumers can have their frozen treat without worrying about the calories and added sugar.
Q: What consumer trend does the product support?
A: Healthy eating, dairy free, no added sugar, 100 percent natural product.
For more information please contact Katrina Beneke, sales manager, at katrina@tasmanbay.co.nz or call +64 03 543 5340
