Matakana SuperFoods is a New Zealand-based, world leader in the research and marketing of new foods from New Zealand and around the globe – foods which contain unique qualities and super-nutrients that support health and wellbeing.

Q: What is the brand story?

A: Matakana SuperFoods was founded eight years ago by Dr Kevin Glucina (a world leader in superfood nutrition), and now has more than 70 lines of superfood products. As New Zealand’s original superfood company, Matakana SuperFoods was first to market with some of today’s favourite everyday products including, chia seeds, maqui, goji and acai berries, coconut sugar and fermented sauces, as well its iconic Supergreens and Supershake blends.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: The product range includes cacao products such as butter and powder, blends like an Acai bowl premix, fruit and vege powders, coconut products such as flour, coconut cider vinegar and coconut sugar, as well as seed and grain mixes and powders.

Q: What is innovative or unique about the product?

A: Matakana Superfoods strives to source and create products with truly unique nutritional profiles which can be easily utilised every day.

Q: Who is the consumer and what benefit does the product bring them?

A: Consumers are health conscious men and women who are looking for ways to improve wellbeing through their diet.

Q: What consumer trend does the product support?

A: The trend towards healthfulness through the daily incorporation of organic and nutritious food into the diet. 

For more information please contact Victoria on +64 021 0228 6717 or email