Meadows research indicated that Kiwi home cooks need inspiration to help them decide what to do with the humble mushroom as well as what meal to cook tonight. So Meadows has answered both with the introduction of playful new ‘inspiration labels’ to its core range, including white buttons, brown buttons, portobello and sliced mushrooms.
The new labelling features various themes such as ‘pasta mushrooms’ or ‘stir fry mushrooms’ to inspire users as well as more advanced tips, inviting consumers to try them with bacon, crab and cream cheese stuffing. The biodegradable packs now include simple recipes plus information on the ample health benefits of Meadows’ mushrooms. Available at supermarkets nationwide, Meadows has been providing farm fresh mushrooms to New Zealand for over 40 years.