In an effort to simplify the lives of blondes and say bye to brassy tones and fading colours, Glow Lab has introduced a Purple Shampoo and Conditioner into its range of salon quality natural hair care. Proudly made in New Zealand, Glow Lab’s new silicone and sulphate-free Purple Shampoo and Conditioner corrects unwanted yellow or brassy undertones to enhance the vibrancy and colour longevity of blonde, lightened or highlighted hair.

Dr Gillian Worth, Glow Lab lead chemist said “Many purple shampoo and conditioners in the current market are harsh on already vulnerable, bleached hair, leaving it dry and brittle. Our range is enriched with the super hydrating benefits of Vitamin E, Pro-Vitamin B5, Betaine and Keratin to leave hair healthier and stronger.”

To top it all off, the new Purple Shampoo and Conditioner bottles are made from 100 percent recycled material, sourced from water and juice bottles, following the pledge that Glow Lab made in 2018 to reduce their use of virgin plastic.